{"@context":"https://w3id.org/openbadges/v2","badge":{"criteria":{"narrative":"<p>Participants who have earned this certification have participated in a lecture period and received customized coaching delivering a mock news conference.</p>\r\n"},"description":"<p>This Spokesperson Coaching course is an instructor-led discussion making clear what everyone needs to know before talking to the media following a crisis incident.</p>\r\n\r\n<p>The training explains how to manage the victim dimension of a crisis, identify important audiences, stablish key messages and manage an interview or news conference. The session also includes a discussion on &ldquo;Agenda Setting,&rdquo; how to relay important messages and bridge back to key points to keep the interview on track.</p>\r\n\r\n<p>As a practical exercise, the course outlines the elements of a news conference and provides participants with a template for organizing their statements and addressing the media after a critical incident.</p>\r\n\r\n<p>Participants will receive custom-tailored scenarios, based on an ongoing, anticipated or crisis-related issue they could discuss with a reporter. These scenarios provide an opportunity for spokespersons to get comfortable creating and using key messages while providing the necessary information to a reporter with clarity, compassion and confidence.</p>\r\n","id":"https://my.certifyme.online/openbadge/badgeClasses/v2/21954","image":"https://my.certifyme.online/static/fileStore/img/4900/21954/435012_badge_7BA481.png","issuer":{"id":"https://my.certifyme.online/openbadge/profiles/v2/4900","name":"Rockford Gray","type":"Profile","url":"https://rockfordgray.com","verification":{"allowedOrigins":"https://my.certifyme.online"}},"name":"Spokesperson Coaching 2025","tags":["Writing a statement to the media following a crisis incident","Delivering a statement to the media","Responding to reporters\u2019 questions in a news conference setting following a crisis","Responding to the victim dimension with words and action","Engaging key audiences","Anticipating the media\u2019s response to your crisis","Responding to questions that you cannot yet answer","Ways to avoid saying \u201cno comment\u201d"],"type":"BadgeClass"},"id":"https://my.certifyme.online/openbadge/assertions/v2/2d84de7921954","issuedOn":"Thu, 06 Feb 2025 01:33:24 GMT","recipient":{"identity":435012,"type":"ID"},"type":"Assertion","verification":{"type":"hosted"}}