Graduate Certificate SLDxDigital Program - Module 2

by She Loves Data

SLDxDigital is a new certification program aimed at bridging the TALENT GAP by up-skilling women and men for career opportunities in the ever-growing digital domain.

The Digital Analytics module allows working professionals from any industry to get a comprehensive overview of the Digital Analytics.

Topic covered in this module:

  • Foundation of Digital Analytics
  • Measuring & Optimising Marketing Channels
  • Measuring & Optimising Marketing Campaigns
  • Understanding & Measuring the Holistic Customer Journey

Acquired Skills / Knowledge

Data Collection and Analysis

Web Analytics

Social Media Analytics

Email Marketing Analytics

Mobile Analytics

A/B Testing

Measurement 360

Conversion Lift

Split Testing

GeoLift

Customer Segmentation

Data-Driven Decision Making

Earning Criteria

Participants need to complete 4 assessments (1 after each class) and reach required minimum points.